Let me count the ways! I’ve compiled a bullet point list situation to explain how many reasons there are to keep using independent food and drink establishments. I shall begin.
Quality
You can expect better quality from a business that is totally invested in their own product and wants you to keep coming back, sampling more and spreading the word. It’s a given. Generally speaking, Independents are buying good quality ingredients and don’t need to pump food full of preservatives and additives because everything is made fresh inhouse.
Variety
There is nothing wrong with knowing what you like and getting the same thing wherever you go to avoid disappointment. However, if more people stepped away from big chains and explored smaller independents it would open their eyes to a world of variety, diversity and creativity. It’s about widening your culinary horizons! There’s so much unique stuff out there.
Environment
With small businesses, you often find that local, seasonal produce is used. The less products being imported from miles away the better it is for the environment.
Community
Independent businesses provide jobs in the community and buy their produce from within the local community. A higher portion of cash spent at an independent business goes back into the local community than in a chain and this has a positive impact. The sense of community in places full of independents supporting each other and being supported by customers is noticeably better!
Save some cash.
It’s now often the case that independents are no more expensive than big chains and often cheaper. They have a shorter supply chain and less people taking a cut. If you’re spending £5 on a chain coffee, it’s likely to be cheaper and better at an independent coffee house.
Customer service
Being served by someone who is doing their dream job – watching people enjoy their food and drink – is a fantastic experience. Their staff are buying into that dream because they’ve heard all about it and can see the love and passion that is behind it. Independents are invested in keeping their staff happy and fostering a good atmosphere. I’ve found they pay decent wages and look after them. Walk into an establishment like this and you get that good ‘feels like a family’ vibe!
I’m a strong believer and I think these days I’m often preaching to the converted. More and more people are frequenting independents and being rewarded with a richer experience. It’s massively important to Chester’s food and drink scene. Use it or lose it!
